The Dynamics of Business Communication
For business professionals, graduate trainees, business managers and students, teachers & tutors at all levels
Information Points
- Demonstrates how to structure and deliver information clearly
- Written by a professional training facilitator and educator
- Applicable to informal as much as formal development strategies
- Responds to the needs of any workplace situation
- Saves organisations time and therefore serious money
' if you are in business, you need to use this book. Communication is the 'oil' that lubricates the effectiveness of an organisation and this book will take you step-by-step through all that is required. The end result will be more efficient use of time, informed staff and you should save money. Why would you not do it?' Dr Graham Lawler
Professional- A Studymates Series
Who else wants to be able communicate effectively?
From early theorists such as Aristotle, to modern social scientists, studies of communication can be seen to have undergone a number of significant changes. From a focus on the skills of communication (Aristotle), to an emphasis on how messages are transmitted (Shannon and Weaver); and finally, to attempts at understanding the nature of meaning and impact of communication on the receiver (s) (Harold Lasswell). Many of the concepts developed by early researchers and theorists of communication can be seen to underpin many of the practices of business organisations today. Whether in an internal organisational sense, where radical change is fundamental to success (or even survival), or in an external sense to improve market share, organisations and leaders must be credible. In addition to business competence, the basis of this credibility for staff and the general public is very often the same qualities identified by Aristotle: personal character, logical analysis and appropriate emotional appeal – key aspects of persuasion- Communication theory
- Communication and organisations
- Maximising yourself
- Maximising the Business
- Public relations
- Marketing Communication
- Crisis management
- Meeting the Challenges of Cyberspace
This book is ideal for:
- All levels of managers
- Professionals working in a training role
- Personnel/ HR Managers in all types of industry
- Students taking business studies courses
- University, college and sixth form business libraries
- Teachers, tutors and lecturers of business studies
- Public libraries.